Everyone stayed at home for a long time, which means there was more free time to learn new skills. And naturally the demand for Ed-Tech has grown exponentially. This means that 2020 has become a high point for this industry. If earlier it was growing steadily, now it is developing by leaps and bounds.
During the period of self-isolation, the number of online university students has grown significantly - 4.5 times only in Skillbox. It is also noted that 40 +% more homework completed. The case when “I forgot at home” is no longer an excuse statement of work example.
The surge in interest in online education is supported by data from a Google study . For example, daily views for videos using "home school" increased by 120% when compared to early 2020. And online course requests increased by 70 +% when measured in late-early April.
Even before self-isolation, the online education industry was forecast to grow. Ed-Tech in Russia is annually increasing by 20-25 +%, and by the end of 2020 the volume will be 60 billion rubles. It is possible that this number will increase. In 2019 alone, Skillbox's revenue reached 1 billion rubles.
The burden on online education has also multiplied. During self-isolation, Skillbox students watched over 1 million lessons, and 100 new courses were launched. Only after the opening of free access to 8 courses, more than 100,000+ users signed up.
Skillbox also noticed a positive dynamics of interest in webinars - by 100-150 +%. One of the most popular topics is software development and game design - demand is 30 +%.
Obviously, the Ed-Tech industry is on the wave. For several months of being removed, she managed to get far ahead. Online education platforms have received a manifold increase in their audience, which will have a positive impact on their further development. Even more strengthened its position and Skillbox.
But such results could not have been achieved without operational changes. Getting an opportunity is half the battle; it is also important to realize its full potential.
Therefore, Igor Koropov, co-owner and product director of the Skillbox online university, will come to Callday 2020 to discuss how we managed to survive and even grow this year.
Register right now with other entrepreneurs for the largest online conference about Russian business, management and technology in 2020. We are sure that you have something to share with your colleagues and the speaker.
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